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  The Society for Consumer Advocates and Mavens

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GENERATION "Z"

The next generation "Z" must accept the challenge and deal with our collapsing ecosystems and irreversible economic decline IF our descent into "ecocide" is to be reversed. Ecocide is the suicide of our ecology-- the air, water, land, plants and animals.

Continue doing business as usual and ecocide is our future as the population and consumption keep doubling every 40 years! This "stressing out" of our global ecosystems may be beyond repair and their ability to be able to renew themselves may be minimal. Continual unchecked growth eventually yields negative economic returns and then guess what? Our ecology eventally may come crashing down!

We may now be in the age of rapidly diminishing returns, like exhausted mineral deposits, falling and polluted water tables, degradation of soils, vanishing fossil fuels and old growth forests. Today, we face more and more environmental cleanups, industrial scrubbers, waste treatment plants and long-term storage of toxic and nuclear waste, all created to help enable the economy to continue growing.

SUPPLEMENTAL SOURCE: ADBUSTERS MAGAZINE FALL 1995

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