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TRUE OBJECTIVITY IN THE NEWS
Objectivity is a myth unless it is PURE science like you find in physics or
putting a man into outer space, which also has many subjective influences just
like most everything else surrounding mankind's endeavors.
Objectivity, fairness and balance in the news media is virtually impossible
due to inherent "time and space" limitations! Moreover, a "truly" objective,
fair and balanced news story would likely be deemed boring by viewers, listeners
and readers, so today, with so much time and space to fill on TV news networks
and elsewhere, any TRUE objectivity is too often sacrificed just to get "the
story" and create controversy, which in the end, is necessary to create ratings
and readership numbers used to "sell" and generate the almighty advertising
revenues! Of course, any controversial news stories created by the news media
will neither attack advertisers nor be frowned upon by advertisers!
Remember, what the news media "chooses" to communicate or edit out of any
communication is where the breakdown begins in reaching TRUE objectivity.
"Lip-service" or "looks-like" objectivity is what the news media is best at
spewing out at the public. TRUE objectivity, so-called fairness and/or balance
in the news media becomes nothing more than mere subjective bias, feelings and
ideas, like it or not, all couched in the terminology of objective "sounding"
claims, arguments, opinions and prejudices by news media owners and management.
The nature of man's "objective" thinking capabilities in the news media has
a poor track record when trying to overcome built-in, subjective weaknesses,
vulnerabilities and commercial influences! Furthermore, journalism and
broadcast communication departments in high schools and universities are
notorious at drawing "C" students into these fields as career choices while "A"
and "B" students may tend to go into medicine and law.
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