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  The Society for Consumer Advocates and Mavens

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THE UNREALITY INDUSTRY:TV NEWS

TV news at times seems to create more chaos and confusion than understanding as those in control of this medium know that chaos and confusion sell better, meaning it guarantees more viewers and better ratings and ratings means more money for the news gathering conglomerates!

TV news offers endless amounts of shallow, "unthought-out" or mindless, juvenile thought processes, virtually spoon feeding the TV news consuming public its information, in a sense, creating the "living dead" if we only rely on TV for our news and information. Critics charge that too much TV news sucks the life right out of us, like a frontal lobotomy of sorts!

Those of us relying on TV news may find it too difficult or too much of a challenge to make sense out of the world on our own so we too often may opt for the trivial and simplistic ways of viewing the world offered by the TV news headline services The reality of having to figure things out for ourselves is a reality that may be too complex to face so why deal with it when TV news can create, for the "unthinking" individual, an easy way out to soothe our souls. We have been conditioned by years of TV news to prefer the nonsensical and superficial. We expect ideas, events and even politics to be designed, manufactured and sold to us like soap products are packaged and sold!

The only reality too many of us have come to understand, being consumers of oversimplififed, superficial TV news, is the unreality of things as how "others", the media conglomerates, want us to understand and perceive things to be! The content of TV news too often may tend to trivialize, even demean ideas, things and events. For TV news consumers, does an issue even exist if it does not appear on the tube? Remember, we only see and hear what those controlling the communications world of TV want us to see and hear and, unfortunately, they all seem to have the same interest at heart....the financial bottom line! TV news consumers only know things by how they are depicted by TV news gathering organizations as objectivity and accuracy in the portrayal of events are limited by TV's time constraints which contributes to the medium's built-in biases.

The only defense against being controlled is a good offense, so you must learn to question and challenge the information being spoon fed to you by TV news or risk being misled! TV news people defend their actions by blaming the publlc, claiming the public only sees and hears what it wants to see and hear, yet the reality is the TV news corporate conglomerates only show the public what it wants them to see and hear! The "messenger" invents the perceived realities. It is up to the message receiver to decipher and make sense out of the information received using common sense, perception, intuition and "vibes" or gut feelings.

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