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HOW CREDIBLE IS TV NEWS

Objectivity is impossible. There are more than two sides to a story, there may be dozens of sides to a story!

Relying on so-called experts and authorities may ignore views that provide the audience with differing, more critical perspectives. Inherent in editing the news you may "accidentally on purpose" drop crucial content and a camera's inherent limitations are that it always loses that which is chosen to be outside the frame.

Remember, when seeking the almighty dollar in the form of audience ratings, meaning the higher the ratings a show receives the more profits it earns, this process in and of itself skews the fundamental decision making that goes on day to day in every TV news department everywhere in America!

SUPPLEMENTAL SOURCE: TELEVISION WEEK MAGAZINE "QUICK TAKES" HOWARD NEWCOMB, DIRECTOR, PEABODY AWARDS 11/22/04

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