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  The Society for Consumer Advocates and Mavens

News You Can Use!

GOLD JEWELRY SOLD UNDERWEIGHT

In an undercover camera investigation too often the gold jewelry sold by small retailers in malls, flea markets and elsewhere may be mislabeled as 14 karat gold when, in fact, it may be much less than 14 karat! Jewelers blame the jewelry manufacturers for selling them underweight gold jewelry but there is no good excuse to turn around and re-sell the underweight gold to unsuspecting consumers!

The only solution to buying gold jewelry is "know thy jeweler" but even jewelers of reputable, highly respected national jewelry store chains may too often knowingly or unknowingly misrepresent the diamonds and jewelry they sell.

SUPPLEMENTAL SOURCE: ABC-TV GOOD MORNING AMERICA 7/16/04

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